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A Team Boston Newsletter

November 15, 1998
Volume 1, Issue 1

The Galaxy

Inside this issue:

Team Boston Dealer Mtg. 2

Sun Burst 2

The Connection Commit- 3

A Force To Reckon With 3

Motiva Enterprises Spotlight 4

By having your employees understand what motivates a customer's visit, you'll not only increase your earnings, but you'll build more customer loyalty. In addition, good customer service will help to differentiate your business from the competition.

Excellent customer service is central to expanding your business outside of the conventional oil categories; bays, convenience store, car wash, etc. into a myriad of retail categories which may depend solely on the delivery of superior customer service.

While you have invested thousands of dollars in the purchase of your business, equipment and products, it all ends up in the hands of a line-level employee. Customer service is the single most important element you can bring to any retail operation.

Team Boston has developed G2k or Galaxy 2000. At the center of the Galaxy is our Customer, the Dealer. It will be Team Boston's responsibility to provide superior customer service, improve profitability and add value for our customer, Texaco and Shell branded dealers.

Once again, our dealer is at the center of the Galaxy. The value added "planets" have been established through the remainder of the year.

Planet 1: September 15th.

Local store marketing. World-renowned Marc Slutsky, owner of Street Fighter Marketing, will be teaching Team Boston Dealer's how to develop local store marketing

plans. Marc will continue to train Team Boston Marketing Consultants so they may work with their customers to complete their LSM plan.

Planet 2: October 14th.

Sid Gregory, former CEO and owner of several businesses and Vice President of training for Marcoin, will conduct a seminar for writing a business plan. Team Boston customers will have the opportunity to complete, with their marketing consultants, a comprehensive business plan.

Planet 3: November 18th.

Sid Gregory and UT Management will return for a full day seminar on finance and succession and estate planning.

Planet 4: December 9th.

UT will conduct a full day seminar on Business Expansion and Co-branding. What to consider before co-branding and how to satisfy consumer conveniences. Planet 5: January 13^th

Tentatively scheduled, will involve capital expansion.

A Connection Committee sub team is currently developing a program, which will establish our dealer as the beginning point for capital expansion. We will consider prior to making an actual commitment, our dealers local store marketing

The Sun Volume 1, Issue 1 Page 2
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	*Team Boston Dealer Meeting*
	The Team Boston Dealer Meeting was held at the Holiday Inn in Randolph on August 26~. An over packed audience heard guest speakers including Marc Slut-sky, Co-owner of Street Fighter Marketing, talk about his special seminar to be held on September 15th, Lindsay Hutter of NACS apprised the audience of trends in the convenience store and service retailing business and Valerie Oberle, former Vice President of Disney and current CEO of The Oberle Group, spoke to Team Boston dealers on superior line level service.	Marc Slutsky of Street Fighter Marketing
	*Sun Bursts*
Do we have your Fax and email address? If not, you will miss out Team Boston "Asteroid" news fax. Please fax your fax# to Sally at (770) 453-5728	Industry and related news, as reported by Oil Express, The Kiplinger Letters, Technomic Foodservice Digest, and Nation'5 Restaurant News. * Amoco is giving customers a $5.00 rebate if they use their Amoco credit card to buy $100 worth of gasoline or more through September 30. * Shell and Equilon Enterprises will up-grade their 3840 company-owned stations to ensure wheel-chair accessibility to settle a class-action lawsuit brought by disabled drivers in Texas. It is the second such suit filed against a major by disabled rights activists in the state. Star Enterprise settled similar allegations in March. * Over 14 million employees will work out of home offices by 2000, up from about 11 million currently. They escape rush-hour traffic jams and benefit from flexible work hours and a comfortable	work environment Employers find that telecommuting helps attract and keep good workers, saves money on real estate and can raise worker productivity and morale. * Mobil is looking to expand its stable of "On the Run" C-stores, with plans to add more than 100 new outlets by year's end. Mobil also plans to star advertising market-by-market and will test a smaller "On the Run" format at 15 salary-operated outlets this year. It had 219 of the stores at year-end 1997, and there will be about 100 franchisee locations by the end of this year, executives say. * Supermarkets are eating into the market share of fast-food restaurants. Over the next 10 years, such eateries can expect to lose about four points of market-share in the takeout segment of the business to grocery chains and full service restaurants.

The Sun Volume 1, Issue 1 Page 3
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*The Connection Committee*
A team dedicated to identify', develop and execute profit enhancement opportunities for Team Boston Dealer Customers. Team Members include: Steve Cahill - Shell Dealer Bogusha Duda - Shell Dealer Randy Eakin - Texaco Dealer Katy Hart - Team Boston Jim Kantarowski - Shell Dealer Heidi Massey - Team Boston John Molloy - Team Boston Parky Parkman - Team Boston Ghazi Saab - Texaco/Shell Dealer Donna Todisco - Shell Dealer Greg Woolf- Team Boston	The team is currently working on several initiatives including developing a line level customer service program. The committee will be attending a special 3day service seminar at the Disney Institute for Learning in Orlando on September 23rd
*A Force To Reckon With*
Facts you should know about Equilon Enterprises and Motiva Enterprises Equilon Enterprises LLC and Motiva Enterprises LLC, together, are packing quite a punch in the marketplace. The following facts help illustrate how the companies, based in Houston, are poised to succeed in the downstream industry. Led by Equilon President and Chief Executive Officer (CEO) Jim Morgan and Motiva President and CEO Wilson Berry, the two companies... Refine and/or market gasoline and other petroleum products under the Shell and/or Texaco brand names in all 50 states. Rank No. 1 in national market share for branded gasoline (14.9 percent), refining capacity (10.5 percent) and lubricants sales (13.4 percent);	Have an estimated annual gross revenue of $34.9 billion; Provide product to 22,900 Texaco and Shell-branded retail outlets; Have 1,120 independent wholesale marketers and 965 open retailers; Own 11 refineries with a total refining capacity of 1,665,270 barrels per calendar day; Equilon Enterprises' and Motiva Enterprises' business operations are supported by two Houston-based companies: Equiva Services LLC and Equiva Trading Company. Equiva Services provides a broad range of business services under Seth Sharr, president. Equiva Trading functions as the trading unit under Arthur Nicoletti, president.	GALACTIC QUIZ Each month, the Tam Boston Sun will feature a trivia question. The first person to fax the correct answer will win a handsome gift. September’s Question: Name the second objective in the Team Boston G2K Galaxy Plan.

The Sun Volume 1, Issue 1 Page 3
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Motiva Enterprises LLC
3 Edgewater Drive, Suite 202
Norwood, Massachusetts 02062

Fax: 770-453-5728
Email: romanpr@starent corn

Galaxy -- Dealer at the core

Motiva Enterprises Spotlight

Motiva Enterprises LLC refines and/or markets gasoline and other petroleum products under the Shell and Texaco brand names in all or parts of 27 states, providing product to 13,900 Shell and Texaco-branded retail outlets. The company owns and operates 610 retail outlets - 45 Shell-branded and 565 Texaco-branded. Motiva Enterprises owns and leases 2,325 retail outlets - 1,705 Shell-branded and 620 Texaco-branded, and has 645 independent wholesale marketers and 400 open retailers.

Motiva Enterprises is estimated to be in a near-tie 'with Equilon Enterprises as the largest retail gasoline marketer in the United States and is the eighth largest refiner. On Jan. 1, 1998, the assets composing the company generated estimated annual gross revenue totaling $10.9 billion.

On a national basis, Motiva Enterprises, with both the Shell and Texaco brands, has an estimated 7.46 percent market share and an estimated 15.5 percent market share in its geographic area. According to the most recent data provided by the Lundberg Survey (which tracks national and state market share for the oil industry), Motiva Enterprises is No.1 in market share in Alabama, Delaware, Florida, Louisiana, Maryland, Mississippi, North Carolina, Rhode Island and Tennessee; and No.2 in market share in Connecticut, Georgia, Massachusetts, New Hampshire, New Jersey, South Carolina and Virginia

Company assets include four refineries, capable of refining approximately 819,000 barrels per calendar day, and ownership or partial interest in 47 products terminals.